Promoting an EFFT
Administered by ICEEFT Courses
Some editing required
Anytime you see bold text in square brackets — [EXAMPLE] — please edit to include the correct information prior to publishing. The text will indicate what needs to go in there. Frequent examples:
- [LINK] is the Unique Event Link. It will start with https://bit.ly/ and be on your Images + Link page
- [TRAINER1] and [TRAINER2] are the names of the each trainer involved in this event
- [MONTH], [DAY] and [YEAR] pertain to the event dates. [DAY OF WEEK] is, for example, Wednesday!
Event Description
Short version:
“Emotionally Focused family Therapy (Level 1)” with [TRAINER1] and [TRAINER2] on [MONTH] [DAY1] – [DAY2]. [LINK]
Longer version
“Emotionally Focused family Therapy (Level 1)” with ICEEFT Certified Trainers [TRAINER1] and [TRAINER2] on [DAY OF WEEK1] & [DAY OF WEEK2], [MONTH] [DAY1] – [DAY2], [YEAR].
Over two-days, you’ll learn EFT’s transformative approach to restore connection and strengthen resilience in families. Help clients to grow, deepen bonds, and improve relationships across generations with EFFT.
Register for this online event today at [LINK]
Social Media Content Package
- Are you on Facebook? LinkedIn? Instagram? Twitter? TikTok? SnapChat? Use this Social Media Content Package and plan posts for every platform you’re part of..
- Customize each of the following posts so it sounds more like you wrote it. Add your own flourishes, and speak from your heart.
- Plan with your co-trainer to post content on alternating weeks (ie, they post week 1 and you post week 2). On your non-posting week, engage with what they posted! Share it, like it, comment on it, retweet it, repost it… Boost each other’s content!
- If you like the idea of scheduling posts in advance, there are tools (such as Sprout Social, Buffer, Loomly and Hootsuite) which you can use to schedule your social media content onto multiple platforms months in advance, so the tool can post while you are busy.
Post #1: Announcing the Event
When to post?
Share this ASAP! This is your first announcement of this event.
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I am so excited to announce that I will be co-teaching this top-quality online EFFT: Emotionally Focused Family Therapy (Level 1) – live in [MONTH]! Please bring your questions and get ready to mend relationships across generations with EFFT.
Registration is now open at [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Post #2: Inclusion and the Diversity Scholarship
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I want to invite all interested mental health professionals (and students!) to join me for this EFFT: Emotionally Focused Family Therapy. Don’t allow a financial barrier to keep you from learning Emotionally Focused Therapy! If you are in need, don’t hesitate to apply for an ICEEFT Diversity Scholarship via https://bit.ly/3Geq7yY
#EducationForAll #EmotionallyFocusedTherapy #EFTforMe #iceeftScholarship
Post #3: About the Event
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
What will you learn in this two-day EFFT: Emotionally Focused Family Therapy (Level 1)? How EFT’s transformative approach restores connection and strengthens resilience in families. Help clients to grow, deepen bonds, and improve relationships across generations. Join us at [LINK] and mend relationships across generations with EFFT.
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Post #4: Nudge
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I appreciate you sharing this event with your network. A limited number of tickets are still available! Act soon so you can join me at this live-online event: [LINK]
#EmotionallyFocusedTherapy
Post #5: Trainer’s Story
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
Have I told you my story of how I came to Emotionally Focused Therapy? Have I told you why it’s a uniquely effective method for me and my clients?
Well…
I invite you to bring your questions in [MONTH] and join me for this exciting EFiT: Emotionally Focused individual Therapy (Level 1). Register at [LINK]
#EFTforMe #CertifiedTrainer #SeeChangeInEverySession
Time-Specific Post: Early Bird Pricing is Ending
When to post?
Approx. 2.5 months prior to the first day of your event
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
Early bird pricing is ending soon! I don’t want you to spend more than you need to, so please register quickly! Don’t miss out on uncovering how to mend relationships across generations with EFFT
Limited time remains before the early bird tickets are gone! Register now: [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Time-Specific Post: Final Post
When to post?
Approx. 1 month prior to the first day of your event
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I’m counting down the days! I’m so excited to work with all the mental health professionals and students who have registered for this EFFT: Emotionally Focused Family Therapy (Level 1) in [MONTH]. It’s going to be a great time!
It’s not too late to snap up a ticket to join us: [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Your Post Ideas
Do you have ideas for additional posts? Feel free to craft and share your own original posts. Additionally, you are welcome to forward your concepts to Vanessa so that this guide can be updated for future events!
Testimonials
Coming soon… testimonials from attendees about their courses.ICEEFT.com experience!
If you'd like to stay connected please