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COURSES

Promoting an EFiT

Administered by ICEEFT Courses

Trainer’s Marketing Guide

Please use the following information in conjunction with the other information provided via the Trainer’s Marketing Guide.

Some editing required

Anytime you see bold text in square brackets — [EXAMPLE] — please edit to include the correct information prior to publishing. The text will indicate what needs to go in there. Frequent examples:

  • [LINK] is the Unique Event Link. It will start with https://bit.ly/ and be on your Images + Link page
  • [TRAINER1] and [TRAINER2] are the names of the each trainer involved in this event
  • [MONTH], [DAY] and [YEAR] pertain to the event dates. [DAY OF WEEK] is, for example, Wednesday!

Event Description

Short version:

“Emotionally Focused individual Therapy (Level 1)” with [TRAINER1] and [TRAINER2] on [MONTH] [DAY1][DAY2]. [LINK]

Longer version

“Emotionally Focused individual Therapy (Level 1)” with ICEEFT Certified Trainers [TRAINER1] and [TRAINER2] on [DAY OF WEEK1] & [DAY OF WEEK2], [MONTH] [DAY1][DAY2], [YEAR].

Our EFiT program teaches you how to tune into, order, and use the power of potent emotion to literally ‘move’ clients into a new sense of self. As they construct their inner emotional worlds in new ways, the results are:

  • an increased sense of competence and worth,
  • a sense of secure connection with self and others,
  • diminished symptoms of emotional disorders.

Immediately transform your practice and clients with EFiT.

Register for this online event today at [LINK]

Social Media Content Package

  • Are you on Facebook? LinkedIn? Instagram? Twitter? TikTok? SnapChat? Use this Social Media Content Package and plan posts for every platform you’re part of..
    • Customize each of the following posts so it sounds more like you wrote it. Add your own flourishes, and speak from your heart.
    • Plan with your co-trainer to post content on alternating weeks (ie, they post week 1 and you post week 2). On your non-posting week, engage with what they posted! Share it, like it, comment on it, retweet it, repost it… Boost each other’s content!
    • If you like the idea of scheduling posts in advance, there are tools (such as Sprout Social, Buffer, Loomly and Hootsuite) which you can use to schedule your social media content onto multiple platforms months in advance, so the tool can post while you are busy.

Post #1: Announcing the Event

When to post?

Share this ASAP! This is your first announcement of this event.

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

I am so excited to announce that I will be co-teaching this top-quality online EFiT: Emotionally Focused individual Therapy (Level 1) – live in [MONTH]! Please bring your questions and get ready to revolutionize your individual therapy practice.

Registration is now open at [LINK]

#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe

Post #2: Inclusion and the Diversity Scholarship

When to post?

Approx. 1 week later

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

I want to invite all interested mental health professionals (and students!) to join me for this EFiT: Emotionally Focused individual Therapy. Don’t allow a financial barrier to keep you from learning Emotionally Focused Therapy! If you are in need, don’t hesitate to apply for an ICEEFT Diversity Scholarship via https://bit.ly/3Geq7yY

#EducationForAll #EmotionallyFocusedTherapy #EFTforMe #iceeftScholarship

Post #3: About the Event

When to post?

Approx. 1 week later

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

What will you learn in this two-day EFiT: Emotionally Focused individual Therapy (Level 1)? How to tune into, order, and use the power of potent emotion to literally ‘move’ clients into a new sense of self. Your clients will construct their inner emotional worlds in new ways, with results of: an increased sense of competence and worth, a sense of secure connection with self and others, and diminished symptoms of emotional disorders. Join us at [LINK] and transform your practice and clients with EFiT – immediately.

#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe

Post #4: Nudge

When to post?

Approx. 1 week later

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

I appreciate you sharing this event with your network. A limited number of tickets are still available! Act soon so you can join me at this live-online event: [LINK]

#EmotionallyFocusedTherapy

Post #5: Trainer’s Story

When to post?

Approx. 1 week later

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

Have I told you my story of how I came to Emotionally Focused Therapy? Have I told you why it’s a uniquely effective method for me and my clients?

Well…

I invite you to bring your questions in [MONTH] and join me for this exciting EFiT: Emotionally Focused individual Therapy (Level 1). Register at [LINK]

#EFTforMe #CertifiedTrainer #SeeChangeInEverySession

Time-Specific Post: Early Bird Pricing is Ending

When to post?

Approx. 2.5 months prior to the first day of your event

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

Early bird pricing is ending soon! I don’t want you to spend more than you need to, so please register quickly! Don’t miss out on revolutionizing your individual therapy practice.

Limited time remains before the early bird tickets are gone! Register now: [LINK]

#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe

Time-Specific Post: Final Post

When to post?

Approx. 1 month prior to the first day of your event

Image

Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.

Draft Content (please customize!)

I’m counting down the days! I’m so excited to work with all the mental health professionals and students who have registered for this EFiT: Emotionally Focused individual Therapy (Level 1) in [MONTH]. It’s going to be a great time!

It’s not too late to snap up a ticket to join us: [LINK]

#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe

Your Post Ideas

Do you have ideas for additional posts? Feel free to craft and share your own original posts. Additionally, you are welcome to forward your concepts to Vanessa so that this guide can be updated for future events!

Testimonials

Coming soon… testimonials from attendees about their courses.ICEEFT.com experience!

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