Promoting Your Externship Event
Your Event
Unique Event Link
https://bit.ly/3AhZmGi
This shortlink has some additional information for analytics, so please use it in all your marketing efforts. Any time you need to link to your event, or see “[LINK]” in my drafted content (below), PLEASE include (or replace “[LINK]”) with your unique event link.
Event Description
Short version:
“EFT Externship” with Kathryn De Bruin and Senem Zeytinoğlu Saydam on March 9-10 & 16-17. [LINK]
Longer version
“EFT Externship” with ICEEFT Certified Trainers Kathryn De Bruin and Senem Zeytinoğlu Saydam on Thursdays & Fridays, March 9-10 and 16-17, 2023.
Our four-day Externship provides an overview of the entire Emotionally Focused Therapy model, including stages of treatment and the moves of the EFT Tango. Discover which patterns keep clients stuck in distress, and learn how principles of attachment theory translate to organic, on-target interventions. Backed by 30 years of empirical research, EFT will empower your individual, couple, and family clients to grow in every session.
Register for this online event today at [LINK]
Event Graphics
Primary Image for Websites, Email, etc
Here is your event’s primary image (700 x 400 pixels) for you to download.
How to download images:
One option is to click on the image, which will load in a new window. Then right click on the graphic and select “Save As”.
Primary Image for Facebook, LinkedIn and Twitter
For these social media channels, please use this optimized version of your event image (1200 x 630 pixels).
Early Bird Image for Facebook, LinkedIn and Twitter
For these social media channels, please use this optimized version of your event image (1200 x 630 pixels).
Primary Image for Instagram or Other Socials
Please contact Vanessa if you need a square version (or other dimensions) of your event image.
One-Page Flier (Flyer)
For sharing digitally or printing, please use the following full-page graphic.
If you need another size (eg, poster size), please provide the required dimensions to Vanessa.
Social Media Content Package
- Are you on Facebook? LinkedIn? Instagram? Twitter? TikTok? SnapChat? Use this Social Media Content Package and plan posts for every platform you’re part of..
- Customize each of the following posts so it sounds more like you wrote it. Add your own flourishes, and speak from your heart.
- Plan with your co-trainer to post content on alternating weeks (ie, they post week 1 and you post week 2). On your non-posting week, engage with what they posted! Share it, like it, comment on it, retweet it, repost it… Boost each other’s content!
- If you like the idea of scheduling posts in advance, there are tools (such as Sprout Social, Buffer, Loomly and Hootsuite) which you can use to schedule your social media content onto multiple platforms months in advance, so the tool can post while you are busy.
Post #1: Announcing the Event
When to post?
Share this ASAP! This is your first announcement of this event.
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I am so excited to announce that I will be co-teaching this top-quality online Externship in Emotionally Focused Therapy – live in March! Please bring your questions and get ready for the four day essential EFT training.
Registration is now open at [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Post #2: Inclusion and the Diversity Scholarship
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I want to invite all interested mental health professionals (and students!) to join me for this Externship in EFT. Don’t allow a financial barrier to keep you from learning Emotionally Focused Therapy! If you are in need, don’t hesitate to apply for an ICEEFT Diversity Scholarship via https://bit.ly/3Geq7yY
#EducationForAll #EmotionallyFocusedTherapy #EFTforMe #iceeftScholarship
Post #3: About the Event
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
What will you learn in this Externship? An overview of the entire Emotionally Focused Therapy model, including stages of treatment and the moves of the EFT Tango. Over 4 days, you will discover which patterns keep clients stuck in distress and learn how principles of attachment theory translate to organic, on-target interventions. EFT is backed by 30 years of empirical research. Join us at [LINK] and empower your individual, couple, and family clients to grow in every session.
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Post #4: Nudge
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I appreciate you sharing this event with your network. A limited number of tickets are still available! Act soon so you can join me at this live-online event: [LINK]
#EmotionallyFocusedTherapy
Post #5: Trainer’s Story
When to post?
Approx. 1 week later
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
Have I told you my story of how I came to Emotionally Focused Therapy? Have I told you why it’s a uniquely effective method for me and my clients?
Well…
I invite you to bring your questions in February and join me for this exciting EFT Externship. Register at [LINK]
#EFTforMe #CertifiedTrainer #SeeChangeInEverySession
Time-Specific Post: Early Bird Pricing is Ending
When to post?
Approx. 2.5 months prior to the first day of your event
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
Early bird pricing is ending soon! I don’t want you to spend more than you need to, so please register quickly! Don’t miss out on this four day essential EFT Training.
Limited time remains before the early bird tickets are gone! Register now: [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Time-Specific Post: Final Post
When to post?
Approx. 1 month prior to the first day of your event
Image
Use your Primary Image for Facebook, LinkedIn and Twitter, or your Primary Image for Instagram.
Draft Content (please customize!)
I’m counting down the days! I’m so excited to work with all the mental health professionals and students who have registered for this EFT Externship in March. It’s going to be a great time!
It’s not too late to snap up a ticket to join us: [LINK]
#SeeChangeInEverySession #EmotionallyFocusedTherapy #EFTforMe
Your Post Ideas
Do you have ideas for additional posts? Feel free to craft and share your own original posts. Additionally, you are welcome to forward your concepts to Vanessa so that this guide can be updated for future events!
Extras for This Event
2022 Testimonials
Coming soon… 2022 testimonials from attendees about their courses.ICEEFT.com experience!
Facebook “Event” Page
- Vanessa will create this “event” and advise you when she has done so.
- The purpose of this Facebook “event” is to aid in promotion within Facebook, itself. To share your “event”, visit ICEEFT’s Facebook Event page and use the share buttons provided by Facebook to post within Facebook.
- Please don’t share your Facebook “event” outside of Facebook; the ultimate goal is for attendees to leave Facebook to register on the courses site. For promoting your event, please use your Event Link (see “The Basics”, above).
If you'd like to stay connected please